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Evolving Our Commitment: Elevating Our Business and Ourselves

Updated: Jun 19

Ever wondered what it takes to craft an unforgettable guest experience? While our social media channels may have seemed quieter recently, it's not because we've been idle. Instead, we've delved deep into reshaping our operations, fueled by our commitment to elevate both our business and ourselves. Join us as we unveil the exciting updates and enhancements we've been crafting, all aimed at better serving you while fostering a more balanced work-life dynamic for our team.


In particular, our journey took a significant leap forward with our enrollment in Mel Robbins's transformative program, Launch 2024. This pivotal experience not only provided us with invaluable insights but also ignited a newfound sense of motivation and discipline. Robbins guidance and methodology have propelled our project forward, reinforcing our commitment to excellence and driving us to stay disciplined in our pursuit of improvement.


Our immersion in the program has been instrumental in clarifying our priorities and identifying the key areas that require our attention to propel our business forward. With the guidance and insights gained from the program, we've gained clarity on the critical tasks and initiatives that will drive our business growth. Through this clarity, we've been empowered to tackle challenges head-on and implement strategies that will elevate our business to new heights.


Organizing Media

One of our major projects was organizing our vast collection of photos and videos. These assets are crucial for creating engaging social media posts and marketing materials, but without a proper system, it was challenging to locate specific files when we needed them.

We set up a comprehensive digital library, categorizing all our media by type, date, and purpose. Now, whether we need a stunning photo for Instagram or a promotional video for a campaign, we can find it in seconds. This streamlined approach not only saves time but also ensures that we consistently use high-quality visuals that resonate with our audience.


Streamlining Google Drive

Our Google Drive was overflowing with documents, making it difficult to find important files. We tackled this by creating a clear, intuitive folder structure. Each project and department now has its own designated space, and within those, subfolders are organized by task and date.


We also implemented a naming convention for our files, which makes it easy to identify documents at a glance. This overhaul has turned our Google Drive into a well-organized digital hub where everything is easily accessible.


Creating a Workflow Calendar

To stay on top of all our tasks and ensure nothing falls through the cracks, we developed a detailed workflow calendar. This calendar includes:


  • Reviews: Regularly scheduled times to review guest feedback and make necessary improvements.

  • Messages: Dedicated slots for responding to messages and inquiries.

  • Inventory: Periodic checks to manage and replenish inventory using apps like Turno to keep track of supplies.

  • Optimization: Sessions for optimizing our listings and tracking our rankings using apps like Rankbreeze to ensure they remain competitive and attractive.

  • Marketing: Planning and executing our marketing strategies.

  • Social Media: Scheduled times for creating, posting, and engaging on social media.

  • Paying Vendors: Regular intervals to ensure all our vendors are paid promptly and accurately.

  • Handling Guest Registration: Efficiently managing guest check-ins and check-outs to ensure a smooth experience.

  • Pricing Strategies: Regular analysis and adjustment of our pricing strategies to stay competitive and maximize occupancy is crucial. By leveraging services such as Pricelabs, we ensure our rates are optimized based on market trends, demand patterns, and competitor pricing, allowing us to attract more guests and increase revenue effectively.

Having a structured calendar helps us manage our time efficiently and ensures that every aspect of our business gets the attention it deserves.


Revamping Our Website and Listings

We realized it was time to give our website and property listings a fresh look. Our team has been working on updating the design to make it more user-friendly and visually appealing. We’re also enhancing the content to provide more detailed and engaging descriptions, high-quality photos, and easy navigation.


This revamp aims to improve user experience and make it easier for our guests to find the information they need, book properties, and contact us. Check out our progress with our website here: www.sojournstr.com. You can also view our updated listing for Sojourn Chalet and Sojourn Lodge on Airbnb.


Setting Up Entities for Our Properties

To streamline our operations and manage our properties more efficiently, we set up separate entities such as LLCs for each property. This structure helps us handle finances, legal matters, and management tasks more effectively. It also allows us to provide more personalized and focused attention to each property, ensuring that they all meet our high standards. We used services of Anderson Advisors to help us out in this matter


Creating Better Messaging Templates and Automation

Communication is key to providing excellent service, so we revamped our messaging templates to ensure they are clear, professional, and personalized. We also automated portions of our communication, such as booking confirmations and check-in instructions, to save time and reduce the risk of human error.


Automation allows us to respond to guests promptly and consistently, while still maintaining a personal touch.


Preparing to Bring on Virtual Assistants

To offload some of our tasks and focus on the more creative aspects of this venture, we are preparing to bring on virtual assistants. We are in the process of learning how to hire them and developing detailed systems and processes to guide them. This preparation includes:


  • Standard Operating Procedures (SOPs): Comprehensive guides for each task they will be responsible for.

  • Training Programs: Onboarding sessions and ongoing training to keep them up to date.

  • Regular Check-ins: Scheduled meetings to review progress, provide feedback, and address any issues.

These measures will ensure that our virtual assistants are well-equipped to handle their responsibilities, allowing us to focus on growing our business and enhancing our creative strategies.


Creating Space for the Creative Spark

While we are organizing and systematizing, we are also creating space for a creative spark. This process has generated numerous ideas on how to improve our services for our guests. Amazing new services, exciting collaborations, and new ventures are on the horizon, so stay tuned for what's coming next!


Commitment to Continuous Improvement

We are still actively working on these improvements as part of a 30-day project sprint, which is part of Mel Robbins' Launch program. This program has been a life-altering experience for us, providing invaluable insights and strategies to enhance our business operations. Being part of this program has not only helped us streamline our processes but also inspired us to continuously strive for excellence in every aspect of our business and life!


Moving Forward

We are incredibly excited about the improvements we've made and can't wait to see the positive impact on our operations and guest experiences. Thank you for your patience and support during this transition. We believe these changes will allow us to serve you better and create a more balanced and enjoyable work environment for our team.


Stay tuned for more updates and thank you for being part of our journey!


Warm regards,

Marina and Dima



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